Apr
2010
Earth Day: Its Not Like You Really Give a Damn Anyway
One of the cool things about being a [sarcasm]rock star[/sarcasm] in the world of fly fishing blogs is that I talk with a lot of other fly fishing blog [sarcasm]rock stars[/sarcasm]. One of the things that has come up time and time again in our conversations, is the trend each of these fly fishing bloggers sees in their site’s traffic log when a conservation related post is published.
People don’t read posts that focus on conservation or environmental issues.
Sure, there are a few who have a genuine interest in fly fishing related conservation issues, but not nearly as many as who will flock to a blog post about how to tie an improved clinch knot.
Even more interesting was a small social experiment I stumbled upon while writing the now extinct blog, EcoFly. I created EcoFly in hopes of having the web’s first fly fishing blog dedicated 100% to fly fishing related conservation issues (Ted Williams is already out there, but he doesn’t focus exclusively on fly fishing related stuff). I built the website, and like all good little bloggers, created an EcoFly Facebook fan page.
With zero promotion for EcoFly, it had over 400 fans in about 6 weeks. Not bad, but despite a fairly steady flow of content being added to the site, it barely received 1000 pageviews in that same time period.
My theory is that the majority of people out there want to care, or want people to think they care, but when you get right down to it, they don’t really care.
Recently, Moldy Chum did a post about the never ending saga of English Pete. That guy who caught and kept what is now an IFGA world record for an endangered species, the PNW Steelhead. Unlike most conservation related posts in the fly fishing blogosphere, this one received a high number of comments, currently 39. Of all of those comments, this one jumped out at me the most:
I find it interesting how this post on the chum gets so many responses and yet an issue just as big as C&R such as the post about the pebble mine has no conversation from the crowd…unfortunately I feel the base of sportfishers no matter what rod they hold is more bark then bite…I know how many hours I put in actually saving stream but how many does everyone else??? I found it hard to get enough volunteers from FFF and other groups when real work needed done…in other words I think the world just has too many armchair quarterbacks to save anything these days
Despite the way blog stats plummet when a conservation piece is at top of the page, many of the top fly fishing blogs continue to force feed this stuff into your RSS readers- in small doses of course. Since today is Earth Day and all, I’d like to salute them.
And of course, lets not forget all of the wonderful conservation organizations out there who are making things happen at the grass roots level.
(As always, if I’m forgetting about someone, feel free to give them some love in the comments.)










